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January 26, 2010 / Boris Mann

Beer label design day with Dave Shea

Dave Shea is about to flee the city for the duration of the Olympics, and had some free time on his hands. We arranged to bring him in and work with the Jan 2010 cohort on designing some custom beer labels.

Why beer labels? Well, Dave himself is well known in the international web design community, and he’s also known locally for enjoying a beer or two, especially at the Alibi Room.

Also, the new Flack Block offices that Bootup Labs has several full size old bank vaults. While thinking about what do with it, we came up with the concept of everyone pitching in to brew beer, and storing it in the vaults. Couch Beers are about to get a lot more interesting in the coming weeks!

Check back throughout the day as we start posting the beer label designs.

And here are the final designs.

Dave started with the colour palettes of all the companies, and then figured out two complimentary palettes, so each company started out with either the red or blue base. Each company has a style of beer, the Bootup “power button” icon has been incorporated around the neck of the bottle, and the border around the label recognizes the archway of the Flack Block building that all our offices are in.

These are awesome beers, and now the next challenge will be sourcing how we brew them. I know foodtree is busy sourcing green apples already…



  1. @paulitex / Jan 27 2010 1:27 am

    Sounds to me like we need to have us a good ol fashion beer-off to settle the score for title of best techstartup-brewery in the west…

  2. John / Jan 27 2010 5:18 am

    You had me at Beer.

  3. Mr K / Jan 27 2010 9:49 pm

    This is why I need to get my butt to Vancouver

  4. Simon / Jan 28 2010 12:52 am

    Check out if you haven't already, they brew at there place but also sell all the suplies to do it at your own place if you want.

  5. Ryan / Jan 28 2010 1:46 am

    So cool.

  6. @joegaudet / Jan 28 2010 6:00 am

    If you intend to brew it your self, Dan's homebrew on hastings is the place for most of your supplies (I get most of my stuff there).

  7. Boris / Jan 29 2010 5:41 pm

    Thanks all for the pointers to local brewing supplies. Maybe we'll go fancy and get casks…

  8. @joegaudet / Jan 30 2010 1:03 am

    My advice to you is to avoid anything 'fancy' until you can make a simple beer that is drinkable, once you get there you can do some really neat things.

    Here are some shots from the beer we kegged last night (that I am sipping on this very moment)

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