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October 21, 2008 / Boris Mann

Clarity Accounting: Don’t be afraid to be small

Danny and I are still down in San Francisco at the Plug and Play Tech Center, just wrapping things up before we head up to our Canadians in the Valley beer up in the city.

I’m taking a few minutes to catch up on my reading when I came across May Chu’s post on the Clarity Accounting blog – Don’t be afraid to be small. It’s an absolutely great write up of their approach to their business.

Less than 12 hours ago, I received an email sent through our contact form from a potential client who wanted to know more about our company. He wanted to know how long we have been in business and how big our firm is. He noted that our mailing address looked like a small business running out of some one’s apartment. He wanted to know if the business he is dealing with is a big, fail-proof company.

At first I was worried about how best to respond to this inquiry. After all, we are a small company that is run virtually. Everyone who has ever worked on this project has been contracted virtually. In the spirit of being an online accounting software, we conduct our business using as many “online tools” as possible.

Go read the whole post, and also check out the two Seth Godin posts that May references — Small is the new big, from 2005, and his recent post Too small to fail.

May and Dobes are doing a great job with Clarity Accounting, building their business one piece at a time, and I can’t help but think that they will be highly successful. I’ll leave you with another piece of information that I think highlights this:

Recently I found out that a company providing similar services as us burns 6 million dollars a year. I thought to myself, “wow, give me 6 million dollars and I would only spend a fraction of that amount”. In fact, within 1 month of our full launch, the business is already paying its own bills.

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3 Comments

  1. May Chu / Oct 21 2008 5:59 pm

    Thank you Boris and Danny for the mention as well as your mentorship and support. Hope you guys are fun in San Fran 🙂

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