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September 19, 2008 / Boris Mann

New look for website, blog

Since today is yesterday was Launch Party, I thought it would be appropriate to launch the new look for our website and blog. I’ve had the theme set live for myself and others on the team for weeks, so I’ve forgotten the rather … basic … nature of the default theme we were using 😛

Dave Shea of Bright Creative did the original logo work. Paul Jarvis of TwoThirty tweaked the logo and did up the overall design plus the WordPress template for this blog. Alexa Booth took Paul’s design and did a Drupal template for the main site.

Why do we have two sites? Well, this is our social blog space. In general, we think it’s best practices for companies to have a corporate blog. Some see fit to integrate it into their main site, but especially when your “main site” is a web application that actually IS your business, we think it’s a good idea to run your blog on a separate system. It becomes your status spot if something goes wrong with your main site, so you can keep people informed.

As well, we have the challenge of wanting to present a fair amount of information. Some of that has to be easier consumable as “static” content, easily guide people to the right information, and so on. We can continue to be more conversational here, as well as showcase many of the other social tools that we use — here is the full list of tools that we use.

Lastly, since I’m a raving Drupal fanatic, I ended up building Extranet features into the main site. Our portfolio company members, mentors, and other advisors have access to some additional features and information when they’re logged in.

I know there are lots of bits and pieces still to tweak — from wording and clarity to graphical fixes (the auto complete throbber looks crappy on a black background). Leave a comment or let us know what you think on Get Satisfaction.



  1. Jay / Sep 19 2008 4:03 pm

    I like the new look, team. Much better. Great work.

  2. Rob / Sep 22 2008 9:08 am

    Looks great guys – nice re-design!

  3. martin balfour / Jan 28 2009 6:02 pm

    wow, that's a lot of people to simply copy the mac 'on' switch. not impressive.

  4. Oops! I left my ringer off and def have 2 missed calls and a cpl texts. my bad…. Downfall to completely shutting it off to sleep.

  5. Mass Profit Formula / Jun 30 2011 1:52 pm

    Good day! I could have sworn I’ve been to this website before but after checking through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be bookmarking and checking back frequently!

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